Ad plus Ads + Equal Adds = ADD


mixed mediums
West End Bid project

Laminated posters with a hypothetical situation, put up around a chosen city. They attract the attention of local residents, commuters and tourists. This dialogue becomes more physical when viewers engaged further with the adverts by calling or messaging the attached number.

Subsequent voicemails are played via a public audio system and text messages are printed, mounted and displayed.


Photographs: Fabio Scalici